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Promoting Your Public Accounting Firm to Current & Prospective Staff

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A successful public accounting firm needs staff that are engaged, enthusiastic, and passionate about the work they do. To make sure you have the best possible employees, it's important to create an online presence that inspires potential employees and encourages current employees to stay with your firm. Here are a few tips on how to promote your public accounting firm to both staff and prospective employees.


Develop a Positive Online Presence

Having a positive online presence is essential for any business these days, but it's especially important when it comes to promoting your public accounting firm. Make sure your website is up-to-date and properly optimized with SEO keywords so prospective applicants can easily find it. When creating content for your website or social media accounts, focus on highlighting the unique qualities of your firm culture as well as what makes working at your firm rewarding. This will help attract the right kind of applicants who are truly invested in contributing to the growth of your firm.


Create Engaging Content

In addition to having a well-optimized website, make sure you’re regularly putting out engaging content that showcases all aspects of working at your firm. This could include blog posts about success stories from current staff members or even videos featuring interviews with top executives at your company talking about what sets their firm apart from other public accounting firms. Not only will this help attract new talent, but it will also keep existing employees engaged and motivated by reminding them why they chose to work for you in the first place.


Foster Employee Relationships

Finally, be sure to foster relationships between current staff members and potential applicants by offering mentorship opportunities or networking events specifically geared towards those interested in public accounting positions at your firm. This will not only create goodwill between existing staff members and those considering joining them but also give potential candidates an insider look into what working with you would be like - which may be just enough incentive for them to apply!


By following these tips, you can ensure that you're creating an online presence that reflects both the unique aspects of working at your public accounting firm as well as its core values - all while attracting top talent who can help move forward its growth trajectory! With a little effort and creativity, you'll be able to build a team of passionate professionals who are excited about working together towards common goals - which is essential for any successful Public Accounting firm!



About the Authors

Giles Pearson FCA was a PwC Partner for 18 years before jointly setting up Accountests.  

Steve Evans has a whole career dedicated to enabling employers to attract, recruit, develop and retain talented individuals and teams, with particular expertise in candidate testing and assessment before setting up Accountests.

Accountests deliver the world’s only online suite of annually updated and country-specific technical knowledge tests designed by accountants for accountants and bookkeepers. 

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